Are Fritos Registered Or Trademarked

Frito-Lay, endemic by PepsiCo, is a well-known snack nutrient provider in the Usa. Most of their food products are international household names, including Lay'due south, Cheetos, and Doritos. The company began in 1930; In 1961, HW Lay & Visitor merged with the Frito Company to form Frito Lay Inc. Their iv most pop brands were Fritos, Lay's, Cheetos, and Ruffles.

In 1965, Pepsi and Frito-Lay Inc merged, and Frito-Lay was captivated nether the PepsiCo brand. One of the key reasons for the merger was the access Pepsi offered to the international market.

Lays was the beginning brand of chips to exist sold in all fifty states (in 1965). Soon after, other brands followed, with Frito-Lay expanding their product lines to include Doritos in 1966 and Funyuns in 1969. Munchos would follow in 1971. Doritos quickly dominated every bit their most popular option.

In the 1980s, Frito-Lay caused other companies such as GrandMa's cookies in 1980 and Smartfood popcorn in the late '80s. Both brands remain popular today. New products have likewise been launched, such as Lord's day Fries and Lay'southward new broiled line (a healthier culling to the standard fried flake).

Many brands and registered trademarks utilize to the snack chip category, but they also take other snack brands such every bit Cracker Jack popcorn and Rold Gilt Pretzels. Other products are also available, the Quaker Oats Co was caused in a merger with PepsiCo in 2001 and brought forth products such every bit rice cakes and chewy granola bars.

Overall, Frito-Lay is a corporate giant, with Forbes reporting their value to be upwards of $16 billion.

Pop Frito-Lay Trademarks

Over the years, Frito-Lay Due north America Inc has amassed a huge assortment of related brands and products, meaning information technology's unsurprising that they take an impressive portfolio of trademarks registered with the u.s. patent and trademark office (USPTO). We'll take a wait at some of Frito-Lay'due south most popular trademarks.

Ruffles

Ruffles are a baked potato chip make that offers a healthier culling to the usually fried scrap brands, containing up to 70% less fat. Ruffles' registration date was in 1948 and applies in the post-obit categories:

Tater chips and snacks
Dairy-based dips

Doritos

Doritos are a popular tortilla chip snack launched in 1964, today, Doritos are sold on every continent. The trademark registration took place in the same twelvemonth and applies to the post-obit categories:

Corn fries/potato chips
Pretzels and nutmeats
Crackers

"Frito Lay! Skillful for the fun of it" logo

This Frito Lay Logo, featuring a ribbon with the words "Frito Lay" inscribed in a higher place "Good for the fun of it" in a plain font, was registered in 2008 and applies to the following categories:

Fried pork rinds
Potato-based snack foods such equally potato fries
Snack foods such as corn chips, tortilla chips, puffed corn snacks
Gear up-to-eat popcorn including caramel-coated fix-to-swallow popcorn
Condiments such equally salsa and hot sauces
Bagel pieces and crackers

Lays logo

The popular yellow and red Lays logo dates back to 1997. The most recent variation of the logo includes a xanthous circle backside a red imprint containing the word "Lays" in white and is registered in the following categories:

Cookies, sweet snacks, and croissants
Potato chips and other potato-based foods
Snack dips; snack food dips

Read more on trademarking your logo

Fritos Logo

The Fritos logo, which features stylized font over a white circle, has been in use since 1991, though the official trademark registration didn't have place until 2002. The trademark applies in the following categories:

Packaged meals including chili
Corn-based snack foods, including corn chips and puffed corn

Tostitos

Tostitos is a Frito-Lay brand that offers a range of tortilla chips and accompanying dips. The wordmark for the name Tostitos was first registered in 1977 and applies to the following categories:

Tortilla fries
Salsa dips
Picante sauce

Sabritones

Sabritones are a traditional Mexican puffed wheat snack featuring traditional chili and lime flavorings. The Sabritones wordmark was first registered in 1982 and applies to:

Wheat snack fries

Frito-Lay Flavour Kitchen

Frito-Lay says that the flavor Kitchen is responsible for testing out new recipes. In 2011, they trademarked Flavor Kitchen in the following category:

Goods and services/entertainment services, specifically in webisodes and other online entertainment related to food testing and training

Pipers Well-baked Co Logo

The Pipers Well-baked Co Logo features "Pipers Crisp Co" set inside a rectangular shaped carrier with the wording "made by farmers" highlighted with a line on each side and the "o" in 'Co" underlined, a scene drawn above the wording comprised of a piper with his horn in a hat in a field with a forest behind him, the piper appearing between the words "Trade" and "marking".

The mark was registered in 2018 and applies to the following categories:

Irish potato fries, vegetable fries, roasted basics, snack food made from extruded vegetables, vegetable-based snack foods
Cereal snack foods such every bit wholewheat crisps, rice crisps, and other crisps fabricated from cereals
Operation and administration of loyalty and incentive schemes, including providing incentive accolade programs by processing loyalty points for the purchase of company goods

Nut Harvest

Nut Harvest is a leading supplier of trail mixes, dried basics, and snack numberless containing nuts. The start recorded use was in 1985 and the trademark applies to the post-obit categories:

Processed basics
Cookies and snacks

Cracker Jack

Cracker Jack is a adequately new Frito-Lay brand specializing in selling popcorn and other snacks such as nuts. Cracker Jack is so popular considering their snacks are packed with a small-scale prize (of trivial value) inside. The trademark was beginning registered in 1998 and applies to the following categories.

Temporary tattoos and jotter
Encephalon teasers and optical illusions
Popcorn-based snack foods
Candied popcorn

Magic In Every Mix

Believed to be a part of a new marketing entrada/slogan, Frito-Lay has recently submitted a trademark application with the USPTO for the phrase "Magic In Every Mix". If approved, the marking volition apply to the following categories:

Bean dips and dairy-based dips
Fruit-based snack foods
Meat-based snack foods
Pork rinds and potato-based snack foods
Processed basics and pumpkin seeds
Vegetable-based snack foods
Cookies, crackers, pretzels, and cheese flavored snacks
Pita chips
Flavored popcorn

Viva Spicy

Though they don't seem to have used it in whatsoever marketing material still, Viva Spicy has been trademarked by Frito-Lay since 2020 and applies to the following categories:

Dips
Corn-based snack foods
Irish potato-based snack foods

Frito-Lay Skilful Fun Logo

The Frito-Lay Good Fun logo (trademarked in 2019) consists of the words "Frito Lay" Inside a banner design that partially covers a circle above the words "Proficient Fun" in Stylized font. The mark applies to the following categories:

Dips
Processed edible seeds
Potato-based snack foods
Cookies
Corn-based snack foods
Salsa and grain-based chips

Wrapping Upwards

Trademarking your distinctive brand features will protect your intellectual belongings from trademark infringement. PepsiCo Inc and Frito-Lay North America are prolific trademark owners. Frito-Lay lone has around 500 Trademarks, including agile applications. PepsiCo, separately, has around 370.

Source: https://secureyourtrademark.com/blog/frito-lay-trademarks/

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